99U’s insights on pushing creative ideas forward

99U Helping creative professionals to execute ideas

99U is Behance’s research and education arm. Taking its name from Thomas Edison’s famous quote that “Genius is 1% inspiration, 99% perspiration,” the 99U includes a Webby award-winning web magazine, an annual conference, and the best-selling book Making Ideas Happen.

Through articles, tips, videos, and events, we educate creative professionals on best practices for moving beyond idea generation into idea execution.

Daily Web Magazine

To get to the crux of the forces behind idea execution, 99U regularly interviews prominent and emerging creative professionals known for their high level of productivity. Based on our interviews, we publish a regular series of articles, tips, and videos, which offer insight into how especially productive teams and people bring their ideas to life.

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